How Aquarius reclaimed it’s voice on crypto X
We revived Aquarius’ brand presence with a hands-on content strategy that combined fast-paced trend hijacking, clear product storytelling, and deep community engagement.
Replies after
engagement rollout
+20x
Impressions in
one day
Category
Service
MOIC's Work Overview
Aquarius’ team already had an active account before we started our work. During this time, they had a full marketing campaign ongoing with another agency to prepare for the launch of their new AMM.
The campaign revolved around videos – AI-generated, but very high quality. The Agency had created characters and sacred words for the profile, being a Ship Captain the main mascot.
What could we learn from it? And how did we start our collaboration?
Content's quality was very good! But, the frequency of posts and replies wasn't. Impressions show it:
We started in a Friday, November 9th. But the team was eager to start posting as soon as possible. A day after, on Saturday, the Stellar ecosystem was pretty active and hyped due to the token's price. We took this chance and trend-hijacked it…
We did three posts in a single day, extracting the most out of it:
On this day only, impressions skyrocketed, accounting up to 21K – a 20x from the previous day.
We used this spike in momentum to highlight key milestones Aquarius had reached and try to retain as much as possible:
We noticed this type of content performed really well, but we couldn't abandon the branding Aquarius had been working on for months. We used our resources and previous creatives to maintain similar content. Some examples:
OK! But now, what's the plan?
Moving on, there were some topics that we knew they worked
Airdrop/Rewards
Aquarius’ Key milestones
Product threads
Community / Stellar ecosystem
Product Threads
Mainly focused on HOW to use the platform, feature updates, and how they impact users.
• Step-by-step how to earn ICE.
• Step-by-step how to buy AQUA through new feature.
• Step-by-step how to buy AQUA through new feature.
Community
Objective: Engage users, based on market sentiment and specific events.
HOW:
Airdrop Campaign / Rewards
Objective: Engage users, based on market sentiment and specific events.
HOW:
Key Milestones
Objective: Engage users, based on market sentiment and specific events.
HOW:
Replies
Content performed really well, but replies also played a major role in increasing metrics.
Impressions were highly correlated with the amount of replies we did for Aquarius. We interacted with major Web3 profiles constantly, also encouraging the community to strengthen our presence.
