https://www.moicdigital.com/blog Research, playbooks and field notes on marketing, sales and positioning for B2B onchain finance companies, from the MOIC team. en Thu, 10 Sep 2026 00:00:00 GMT https://www.moicdigital.com/blog/7---how-institutional-distribution-works-in-rwa-infrastructure-(lessons-from-centrifuge-project) https://www.moicdigital.com/blog/7---how-institutional-distribution-works-in-rwa-infrastructure-(lessons-from-centrifuge-project) Thu, 10 Sep 2026 00:00:00 GMT Day Petik For institutional audiences, social distribution is a credibility function, not a reach function: content precision sets the ceiling on distribution. https://www.moicdigital.com/blog/6---why-b2b-onchain-finance-companies-need-a-strategic-marketing-sales-partner https://www.moicdigital.com/blog/6---why-b2b-onchain-finance-companies-need-a-strategic-marketing-sales-partner Wed, 02 Sep 2026 00:00:00 GMT MOIC What is the biggest marketing challenge for an Onchain Finance company in today’s highly competitive market? Differentiation. https://www.moicdigital.com/blog/5---how-the-linkedin-algorithm-works-in-2026-(and-how-to-use-it-in-your-b2b-strategy) https://www.moicdigital.com/blog/5---how-the-linkedin-algorithm-works-in-2026-(and-how-to-use-it-in-your-b2b-strategy) Thu, 27 Aug 2026 00:00:00 GMT Tuti Nicola LinkedIn is a core B2B channel for reaching decision-makers and building trust across the buying journey. How its algorithm works in 2026, and how to use it. https://www.moicdigital.com/blog/4---5-themes-that-defined-blockchain.rio-2026 https://www.moicdigital.com/blog/4---5-themes-that-defined-blockchain.rio-2026 Tue, 18 Aug 2026 00:00:00 GMT Tuti Nicola Blockchain.RIO 2026 (Aug 11–13) brought institutions, regulators and builders together to discuss the next phase of digital assets. Five themes stood out. https://www.moicdigital.com/blog/3---the-organic-content-strategy-to-win-on-social-media https://www.moicdigital.com/blog/3---the-organic-content-strategy-to-win-on-social-media Thu, 06 Aug 2026 00:00:00 GMT Matheus Melo MOIC’s Five Pillars Framework for organic content: one content pillar for each stage of the customer journey, and how to get five posts out of one idea. https://www.moicdigital.com/blog/why-we-built-an-intelligence-squad-(and-what-it-has-to-do-with-onchain-finance) https://www.moicdigital.com/blog/why-we-built-an-intelligence-squad-(and-what-it-has-to-do-with-onchain-finance) Thu, 30 Jul 2026 00:00:00 GMT Rogério Berfran Why MOIC built an Intelligence Squad: executing faster is no longer enough without knowing where to go, which opportunities matter and who needs to be influenced. https://www.moicdigital.com/blog/1---is-this-the-end-of-the-web3-era https://www.moicdigital.com/blog/1---is-this-the-end-of-the-web3-era Thu, 23 Jul 2026 00:00:00 GMT Rogério Berfran Web3 shaped how blockchain described itself for a decade. Whatever happens to that vision, it changed how the market thinks about digital ownership. https://www.moicdigital.com/blog/onchain-activity-really-says-about-adoption https://www.moicdigital.com/blog/onchain-activity-really-says-about-adoption Tue, 23 Jun 2026 00:00:00 GMT Arthur Schmitt Onchain activity is not adoption. Transactions, volume and addresses can rise without real adoption, and the gap between the two is interpretation. https://www.moicdigital.com/blog/stablecoins-became-narrative-financial-stability https://www.moicdigital.com/blog/stablecoins-became-narrative-financial-stability Mon, 22 Jun 2026 00:00:00 GMT Arthur Schmitt Stablecoins started as crypto trading tools. Their stability narrative was built over years of narrative and institutional work, with lessons for other categories. https://www.moicdigital.com/blog/liquidity-shapes-market-perception-web3 https://www.moicdigital.com/blog/liquidity-shapes-market-perception-web3 Fri, 19 Jun 2026 00:00:00 GMT Arthur Schmitt In Web3, liquidity does not just follow narrative, it generates it: deep, persistent liquidity signals leadership; thin, mercenary liquidity, fragility. https://www.moicdigital.com/blog/token-activity-signals-market https://www.moicdigital.com/blog/token-activity-signals-market Thu, 18 Jun 2026 00:00:00 GMT Arthur Schmitt Token activity rarely signals what it seems. Markets read volume and holder data through context, so metrics shared without interpretation send the wrong message. https://www.moicdigital.com/blog/onchain-data-speak-itself https://www.moicdigital.com/blog/onchain-data-speak-itself Wed, 17 Jun 2026 00:00:00 GMT Arthur Schmitt Onchain data does not speak for itself: the same TVL or volume means different things in different contexts. Turning signal into perception takes interpretation. https://www.moicdigital.com/blog/institutional-attention-reshapes-narrative https://www.moicdigital.com/blog/institutional-attention-reshapes-narrative Tue, 16 Jun 2026 00:00:00 GMT Arthur Schmitt Institutional attention is reshaping Web3: categories institutions can evaluate, like stablecoins and tokenized assets, capture a disproportionate share. https://www.moicdigital.com/blog/hybrid-projects-shape-institutional-perception https://www.moicdigital.com/blog/hybrid-projects-shape-institutional-perception Mon, 15 Jun 2026 00:00:00 GMT Arthur Schmitt CeDeFi projects sit between centralized and decentralized finance, trading selective compromise for institutional legibility and a bridge to onchain rails. https://www.moicdigital.com/blog/stablecoins-projects-position-themselves-copy https://www.moicdigital.com/blog/stablecoins-projects-position-themselves-copy Fri, 12 Jun 2026 00:00:00 GMT Arthur Schmitt Most Web3 projects miss institutional adoption not for weak products, but for positioning institutions cannot read: regulatory ambiguity, opaque governance, jargon. https://www.moicdigital.com/blog/stablecoins-projects-position-themselves https://www.moicdigital.com/blog/stablecoins-projects-position-themselves Thu, 11 Jun 2026 00:00:00 GMT Arthur Schmitt How stablecoin issuers position for institutional trust: Circle, Tether, MakerDAO and Ethena show different strategies across the Institutional Legibility Stack. https://www.moicdigital.com/blog/institutions-perceive-web3-projects https://www.moicdigital.com/blog/institutions-perceive-web3-projects Wed, 10 Jun 2026 00:00:00 GMT Arthur Schmitt Institutions judge Web3 projects on legibility, not technical merit: regulatory status, transparency, narrative clarity and an identified counterparty. https://www.moicdigital.com/blog/storytelling-alone-build-narrative-web3 https://www.moicdigital.com/blog/storytelling-alone-build-narrative-web3 Tue, 09 Jun 2026 00:00:00 GMT Arthur Schmitt Storytelling and narrative are not the same in Web3. Narrative is what the market repeats about a protocol, built through distribution, measurement and refinement. https://www.moicdigital.com/blog/positioning-founder-problem-web3 https://www.moicdigital.com/blog/positioning-founder-problem-web3 Mon, 08 Jun 2026 00:00:00 GMT Arthur Schmitt Positioning in Web3 is a founder problem: category, narrative and audience are founder-level calls. Delegated, it drifts into content no one repeats. https://www.moicdigital.com/blog/how-different-web3-narratives-compete-market-attention https://www.moicdigital.com/blog/how-different-web3-narratives-compete-market-attention Fri, 05 Jun 2026 00:00:00 GMT Arthur Schmitt Web3 narratives compete for attention through substitution, complementarity and inheritance. Reading which one is at play is foundational to positioning. https://www.moicdigital.com/blog/how-narrative-drive-attention-market-cycles https://www.moicdigital.com/blog/how-narrative-drive-attention-market-cycles Wed, 03 Jun 2026 00:00:00 GMT Arthur Schmitt Web3 attention concentrates around a few dominant narratives that pull capital and builders. Market cycles are narrative cycles, not just price cycles. https://www.moicdigital.com/blog/how-narrative-built-distributed-web3 https://www.moicdigital.com/blog/how-narrative-built-distributed-web3 Mon, 01 Jun 2026 00:00:00 GMT Arthur Schmitt Web3 narrative is built in a loop: make claims, distribute them, measure what the market repeats. It becomes real when the market echoes it unprompted. https://www.moicdigital.com/blog/community-narrative-real-drivers-web3-growth https://www.moicdigital.com/blog/community-narrative-real-drivers-web3-growth Thu, 28 May 2026 00:00:00 GMT Arthur Schmitt Web3 growth runs on narrative, community and distribution as one system, and fails when teams misread which of the three is doing the work, or missing. https://www.moicdigital.com/blog/how-narrative-cycles-drive-token-adoption https://www.moicdigital.com/blog/how-narrative-cycles-drive-token-adoption Wed, 27 May 2026 00:00:00 GMT Arthur Schmitt Token adoption follows narrative cycles, not product curves: emergence, consolidation, activation and saturation decide which tokens capture capital. https://www.moicdigital.com/blog/why-liquidity-follows-narrative-web3-markets https://www.moicdigital.com/blog/why-liquidity-follows-narrative-web3-markets Tue, 26 May 2026 00:00:00 GMT Arthur Schmitt Liquidity follows narrative in Web3 because capital allocation is community-mediated: narrative decides which capital arrives, why, and whether it stays. https://www.moicdigital.com/blog/why-pmf-web3-depends-on-perception https://www.moicdigital.com/blog/why-pmf-web3-depends-on-perception Mon, 25 May 2026 00:00:00 GMT Arthur Schmitt Web3 product-market fit depends on perception: in open networks, how the market reads a protocol shapes who participates and whether that participation lasts. https://www.moicdigital.com/blog/where-do-narrative-and-social-media-fit https://www.moicdigital.com/blog/where-do-narrative-and-social-media-fit Thu, 21 May 2026 00:00:00 GMT Arthur Schmitt In Web3 GTM, narrative and social media form the perception layer: narrative defines the protocol; X, Discord and Telegram distribute and test it in real time. https://www.moicdigital.com/blog/the-web3-distribution-stack https://www.moicdigital.com/blog/the-web3-distribution-stack Tue, 19 May 2026 00:00:00 GMT Arthur Schmitt The Web3 Distribution Stack maps how decentralized ecosystems grow: X for narrative, Discord for coordination and Telegram for real-time communication. https://www.moicdigital.com/blog/organic-growth-vs-aid-growth-in-web3-ecosystems https://www.moicdigital.com/blog/organic-growth-vs-aid-growth-in-web3-ecosystems Mon, 11 May 2026 00:00:00 GMT Arthur Schmitt In Web3, organic growth comes before paid acquisition: narrative, community and product signal first. Paid distribution amplifies loops that already work. https://www.moicdigital.com/blog/why-most-web3-marketing-fails https://www.moicdigital.com/blog/why-most-web3-marketing-fails Tue, 28 Apr 2026 00:00:00 GMT Arthur Schmitt Most Web3 marketing fails on isolated campaigns instead of coordinated growth systems. Failed protocols buy attention; successful ones architect coordination. https://www.moicdigital.com/blog/how-web3-projects-acquire-user https://www.moicdigital.com/blog/how-web3-projects-acquire-user Mon, 20 Apr 2026 00:00:00 GMT Arthur Schmitt Web3 projects acquire users through a loop of narrative, distribution and liquidity, not paid funnels. The projects that scale build loops, not campaigns. https://www.moicdigital.com/blog/what-is-web3-marketing https://www.moicdigital.com/blog/what-is-web3-marketing Wed, 15 Apr 2026 00:00:00 GMT Arthur Schmitt Web3 Marketing is the discipline that helps decentralized products acquire users, liquidity, and credibility across open digital networks such as X (Twitter), Discord, Telegram, and on-chain ecosystems.