$3M in TVL after

reviving Bracket Fi’s to $3M+ in TVL

We rebuilt Bracket’s dormant X presence from scratch, turning an inactive channel into a launchpad for ETH+ and USDC+. Through consistent content, precise timing, and narrative clarity, we converted attention into traction, and that traction became TVL.

$2.9M

Views in one day

29K+

New followers gained

Community Revitalization on X and TVL Growth for Bracket Fi

Context and Objectives

• Industry: Liquid Staking and DeFi.
• Main Objective: Reignite the community on X/Twitter and increase Total Value Locked (TVL); Support new product roll-outs, • • • ETH+ Vault and USDC+ Vault.
• Start Date: May 27, 2024.

Initial Problems

• The company started as a trading platform but shifted its product focus and stopped updating its X/Twitter profile.
• The client’s community on X/Twitter was dormant, with no engagement.
• The company initially aimed to become a leader in Liquid Staking Finance (LST), but its initial vision evolved significantly over time.

Strategy and Approach

• Community Revitalization: MOIC was hired to revitalize the X community, focusing on engagement and impressions.
• Daily Content and Engagement: Daily, polished content was implemented to keep the community active and engaged.
• Communication and Direction: MOIC worked closely with the CMO, maintaining brand identity and streamlining the SMM process.
• Product Promotion: Promotion of the client’s new product and its points program, focusing on growing the number of followers and Bracket’s Mindshare, as well as TVL, during the first 3~4 months.
• Retention and Refinement: After the growing phase, MOIC and Bracket started fully focusing on retention and refinement of the audience reached, converting the interested people, potential users, and deployers of the audience created till now.

Implementation

X/Twitter: From May to Nov 2024, X followers grew consistently from 39k to 68k, moment when we started working on Refinement

Content Mix

The content included informative threads, meme competitions

• Articles and Newsletters: Articles were published on Medium and content was shared on X, with newsletters based on the articles to keep the audience informed and engaged..

USDC+ Vault Roll-out:

Teaser series (“Vault is coming…”) generating >200 k impressions before launch. Launch-day spaces + motion graphic. 2× BARS early-deposit incentive communicated via carousel threads.

• Articles and Newsletters: Articles were published on Medium and content was shared on X, with newsletters based on the articles to keep the audience informed and engaged..