MOIC Digital

Expanding Deflo
in Latam

Expanding
Deflo
in Latam

When Deflo set out to expand its presence in LATAM, the mission was clear: drive awareness, establish trust, and catalyze early adoption. MOIC delivered on that vision through high-impact KOL campaigns executed across the region.

When Deflo set out to expand its presence in LATAM, the mission was clear: drive awareness, establish trust, and catalyze early adoption.

MOIC delivered on that vision through high-impact KOL campaigns executed across the region.

KOLs

880+

New users within 6 weeks

New users within
6 weeks

Background

Deflo entered the market with a bold vision: the world’s first super exchange where every token is listed instantly. Designed as an all-in-one trading platform, Deflo allowed users to trade any token, on any chain, while also offering access to perpetuals and stocks, all from a single, intuitive interface.

Deflo entered the market with a bold vision: the world’s first super exchange where every token is listed instantly.

Designed as an all-in-one trading platform, Deflo allowed users to trade any token, on any chain, while also offering access to perpetuals and stocks, all from a single, intuitive interface.

The platform combined multiple integrations, self-custodial security, and easy portfolio tracking, delivering a seamless, CEX-like experience without compromising user ownership of funds. Simplicity, safety, and flexibility were at the core of Deflo’s value proposition.

The platform combined multiple integrations, self-custodial security, and easy portfolio tracking, delivering a seamless, CEX-like experience without compromising user ownership of funds.

Simplicity, safety, and flexibility were at the core of Deflo’s value proposition.

When Deflo set out to expand its presence in Latin America, the goal was clear: create awareness, build credibility, and drive early adoption among crypto users in one of the fastest-growing crypto regions globally.

To make that happen, Deflo partnered with MOIC Digital to design and execute a data-driven KOL activation campaign, combining strategic KOL selection with operational excellence across key LATAM markets.

Following successful user acquisition and growing regional traction driven by the campaign, Deflo was ultimately acquired by a tier-1 exchange, validating both the product vision and the effectiveness of its market-entry strategy.

Challenge

The Deflo Challenge

Entering a new market is never easy, and for Deflo, the challenge went beyond geographic expansion. The platform itself was entirely new, with new technology, new social channels, and no existing market familiarity. Building trust in LATAM meant not only convincing users to try a new product, but to believe in a brand they were encountering for the first time.

The objective was clear but ambitious: reach a crypto-native audience, generate qualified signups, and drive real transaction volume within a 60-day window.

Success required precise communication on two fronts—aligning KOLs with Deflo’s value proposition and educating the audience on how the platform worked, why it was different, and why it could be trusted.

Through coordinated messaging, hands-on KOL management, and rapid iteration, MOIC delivered results in half the target timeline, proving that execution and clarity can accelerate adoption even in a highly competitive market.

Strategy

Our Strategic Approach

MOIC led the entire KOL activation process from research and outreach to performance tracking. Each KOL was selected based on a mix of metrics and contextual alignment: relevance in crypto and finance, engagement quality, and audience authenticity.

We ran the campaign with 13 KOLs, combining creators from different platforms (X/Twitter, YouTube, Instagram, and TikTok) to maximize reach. Every participant received a brief with clear messaging and creative direction, ensuring consistent storytelling across markets.

All communication was centralized, allowing rapid approvals, direct feedback, and transparent coordination between teams.

Perfomance

High-Impact Content

Educational content formats were the clear winners. Live sessions and Q&A videos drove the highest engagement rates and conversions, while long-form YouTube content proved effective in building credibility and context around Deflo’s product.

Rather than chasing virality, MOIC focused on explaining the value, which resulted in stronger user intent and higher transaction quality.