Scaling Haust from 760K to 14M Organic Impressions
We helped Haust transition from early visibility to sustained growth during a critical phase, their airdrop campaign, refining the project’s brand voice across content, community, and culture while driving consistent engagement and user retention.
14M
Total impressions
14%
Engagement rate
Category
Service
Context
Haust had already achieved initial visibility when launching new features, driven by incentivized campaigns, KOL amplification, and short-term growth tactics.
However, as a highly technical L2 solution built around account abstraction and AI-powered features, the main challenge was retention, many users engaged briefly but struggled to fully understand or stay engaged with the product.
To address this, we refined Haust’s content strategy by increasing posting frequency, improving engagement mechanics, and translating complex technical concepts into clear, accessible communication that could drive long-term user interest.
Educational Content (Product + Market)
Our educational content bridged the gap between product complexity and user understanding, attracting new Web3 audiences, onboarding users unfamiliar with Haust, and reinforcing value for those already engaging but still learning the ecosystem.
Momentum-Driven Content
Relying solely on educational posts limits reach. Effective growth in crypto requires constant awareness of trends, memes, and narrative momentum across social timelines.
By identifying and aligning them with Haust’s product updates and milestones, we significantly increased impressions and expanded reach to new audiences.
Reply-guy Strategy
If you want to grow on X, one of the most effective ways to achieve it is through a reply-guy strategy, which involves actively commenting on posts across the timeline so people can see you, engage in conversations, and discover your name.
Over time, by consistently showing up everywhere, people start to recognize you, your name sticks with the audience, and overall awareness increases.
For Haust, this was executed successfully by targeting high-reach accounts in the Web3 space, including KOLs, news outlets, and research platforms, while engaging in relevant and timely conversations.
Results
We began working with Haust in August 2024.
Impressions increased from 760K to 14M
Followers grew from 15K to 240K* (Incentivized by Airdrop Campaigns)
Top-performing post increased from 84K to 265K views
Average impressions per post increased by 50%
