Bringing Deflo to Latam
When Deflo set out to expand its presence in LATAM, the mission was clear: build awareness, earn trust, and spark early adoption. MOIC executed high-impact KOL campaigns across the region to make it happen.
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Background
When Deflo set out to expand its presence in Latin America, the goal was clear: create awareness, build credibility, and drive early adoption among crypto users.
To make that happen, Deflo partnered with MOIC Digital to design and execute a data-driven KOL activation campaign that combined strategic KOL selection with operational excellence.
Challenge
The Deflo Challenge
Entering a new market meant more than just visibility, it required trust. The objective was to reach a crypto-native audience, generate qualified signups, and move real transaction volume in a short period. The target timeline was 60 days. MOIC delivered results in half that time.
Strategy
Our Strategic Approach
MOIC led the entire KOL activation process from research and outreach to performance tracking. Each KOL was selected based on a mix of metrics and contextual alignment: relevance in crypto and finance, engagement quality, and audience authenticity.
We ran the campaign with 13 KOLs, combining creators from different platforms (X/Twitter, YouTube, Instagram, and TikTok) to maximize reach. Every participant received a brief with clear messaging and creative direction, ensuring consistent storytelling across markets.
All communication was centralized, allowing rapid approvals, direct feedback, and transparent coordination between teams.
Perfomance
High-Impact Content
Educational content formats were the clear winners. Live sessions and Q&A videos drove the highest engagement rates and conversions, while long-form YouTube content proved effective in building credibility and context around Deflo’s product.
Rather than chasing virality, MOIC focused on explaining the value, which resulted in stronger user intent and higher transaction quality.
Results
The Results
The results spoke for themselves:
• Total Reach: 167,162 impressions
• New Users Registered: 880 users
• Total Transaction Volume: $391,485.60 within six week
Here are a couple of highlights:
Outcome
Campaign Outcome
In just six weeks, the campaign exceeded expectations in both efficiency and impact. Deflo achieved rapid awareness and strong user growth, backed by measurable on-chain activity.
MOIC’s structured yet flexible approach, rooted in clear data, efficient communication, and creative alignment, demonstrated how well-managed KOL activations can generate real adoption in DeFi.
