Haust from 760K to 8M
We helped Haust go from early visibility to massive growth, refining the voice of their L2 brand across content, community and culture.
8M
Total impressions
14%
Engagement rate
Category
Service
Context
Haust already had strong initial visibility when launching new features, driven by incentivized campaigns, KOL retweets, and other strategies.
However, the challenge was retention, many users engaged briefly but didn’t stay in the community.
To address this, we needed to refine their content approach by improving frequency, engagement strategies, and technical communication to create a lasting impact.
Their goal was clear: sustain the influx of new users from campaigns, attract fresh audiences, and establish a strong, recognizable presence in Web3.
Educational (Product & Market)
Focusing on both product and market to reach new Web3 audiences, attract those unfamiliar with Haust, and retain those who have discovered it but still need to understand its value.
Engaging & Moment Driven
Focusing on both product and market to reach new Web3 audiences, attract those unfamiliar with Haust, and retain those who have discovered it but still need to understand its value.
Community Engagement & Replies
This strategy focused on strategic replies, engaging both with our community to foster closer relationships and with the broader Web3 space to position ourselves as a key opinion leader.
As you can see, we have comments that are really insightful and others that are simple and funny.
Growth Before & After Our Strategy
We started with them in August of 2024.
With these graphs, we can see how the impressions increased, the followers were retained more, and how the replies were much more present during the high impressions period.
