# MOIC Digital

> MOIC helps solve the sales and marketing challenges between market potential and revenue. MOIC Digital is a revenue-driven partner for B2B onchain finance companies: market and data intelligence, positioning, marketing and demand, and sales and pipeline.

MOIC Digital is a revenue-driven marketing and sales partner for B2B onchain finance companies. Not related to MOIC (multiple on invested capital), the private-equity return metric.

- 100+ Clients
- 30+ Countries
- $5B+ Market value represented by our clients
- $770M+ Combined TVL of protocols we've helped grow
- Founded: 2023
- Founders: Rogério Berfran (CEO and Co-Founder), Pedro Veiga (Co-Founder & Advisor)
- Office: New York, NY, US
- Contact: hello@moicdigital.com · https://www.moicdigital.com/contact
- Profiles: https://www.linkedin.com/company/moic-digital · https://x.com/moic_digital · https://www.instagram.com/moicdigital/

## Services

- [Sales & Pipeline](https://www.moicdigital.com/services#sales-and-pipeline): We combine market expertise with outbound and business development to build qualified pipeline with your target accounts. Includes: B2B outbound, Business development, Consultative sales, Account targeting, Lead generation, Qualified meetings, Pipeline development, Pre-sales engine.
- [Market & Data Intelligence](https://www.moicdigital.com/services#market-and-data-intelligence): We turn market, buyer, and commercial data into intelligence your teams can use to spot opportunities and prioritize accounts. Includes: Marketing intelligence, Sales intelligence, Commercial research, Market sizing, Opportunity mapping, GTM intelligence.
- [Positioning](https://www.moicdigital.com/services#positioning): We help companies understand their market, sharpen their positioning, and build the narrative needed to stand out. Includes: Market & category research, Competitive intelligence, Buyer & ICP research, Brand positioning, Narrative & messaging, Go-to-market strategy, Campaign and channel planning.
- [Marketing & Demand](https://www.moicdigital.com/services#marketing-and-demand): We turn positioning and market intelligence into content and distribution built to create demand. Includes: Marketing strategy, Content & thought leadership, Social media management, Executive positioning, AI search visibility, Distribution & growth, Demand generation.

## MOIC Partner vs. Traditional Agency

- Starts with the market and data (traditional agencies: starts with the brief)
- Builds around ICPs and real buyer needs (traditional agencies: builds around broad audiences)
- Uses market intelligence to shape positioning (traditional agencies: relies on generic industry assumptions)
- Creates content designed for buyers, search, AI, and social discovery (traditional agencies: optimizes mainly for reach, traffic, and engagement)
- Adapts the scope and deliverables as your business evolves (traditional agencies: scales standardized execution across clients)

## FAQ

- **What does MOIC do?** MOIC is a revenue-driven partner for B2B onchain finance companies. We help you solve the sales and marketing challenges between market potential and revenue.
- **How is MOIC different from a traditional agency?** Traditional agencies typically focus on specific marketing deliverables. MOIC works across marketing and sales, connecting market intelligence, positioning, demand generation, outbound, and business development to help create commercial opportunities.
- **Who does MOIC work with?** We work with B2B companies across onchain finance, including stablecoins, tokenized assets, onchain payments, digital asset infrastructure, institutional trading, treasury, and financial infrastructure.
- **What can MOIC help us with?** We help companies understand their market, sharpen their positioning, reach the right accounts, create demand, and build qualified sales opportunities. The work runs through four services: Market & Data Intelligence, Positioning, Marketing & Demand, and Sales & Pipeline.
- **Can MOIC help us enter a new market?** Yes. We can map the market, identify priority accounts and decision-makers, define the right positioning and messaging, and activate targeted marketing and outbound to create qualified conversations.
- **How do we get started?** We start with a conversation about your business, your sales and marketing gaps and where the biggest opportunities are. From there, we shape the work around your needs and commercial goals.

## Cases

- [Hypernative: Building the pre-sales engine for Hypernative in Latin America](https://www.moicdigital.com/cases/hypernative) (Infrastructure, Pre-sales engine): $600K Pipeline generated in 12 weeks
- [Centrifuge: A social media engine for Centrifuge’s institutional reach](https://www.moicdigital.com/cases/centrifuge) (Tokenization, Social media engine): +164.5% Organic impressions
- [The Mint: A distinct market position for The Mint](https://www.moicdigital.com/cases/the-mint) (Tokenization, Positioning & GTM)
- [Neobankless: Launching Neobankless to 4,000+ daily users, 100% organic](https://www.moicdigital.com/cases/neobankless) (Stablecoins, Brand & narrative): 4,000+ Daily active users, 100% organic
- [aarnâ: Growing aarnâ's user base 7x and TVL 5x ahead of its TGE](https://www.moicdigital.com/cases/aarna) (DeFi, Pre-TGE growth): 7x User base growth
- [Vest Exchange: Nearly doubling Vest Exchange's engagement rate on X](https://www.moicdigital.com/cases/vest-exchange) (DeFi, X growth): 4.5% → 8.7% X engagement rate
- [Haust Network: Taking Haust from 15K to 240K followers on X](https://www.moicdigital.com/cases/haust) (Infrastructure, X growth): 15K → 240K X followers
- [Deflo: Deflo LATAM KOL campaign: 880 new users in six weeks](https://www.moicdigital.com/cases/deflo) (DeFi, KOL campaign): $391,485.60 Transaction volume in six weeks
- [Tanssi Network: Tanssi pre-TGE: +16K new followers in four months](https://www.moicdigital.com/cases/tanssi-network) (Infrastructure, Pre-TGE campaign): +16K New followers in four months
- [NBX: NBX on X: 1.2M+ organic interactions in under 150 days](https://www.moicdigital.com/cases/nbx) (Infrastructure, X growth): 1.2M+ Organic interactions
- [Rayls: Brazil Onchain: 11,080 NFT mints for Rayls in Brazil](https://www.moicdigital.com/cases/rayls-brazil-onchain) (Infrastructure, Community campaign): 11,080 NFT mints
- [Truflation: Truflation's most-viewed post ever: 300K views in one day](https://www.moicdigital.com/cases/truflation-community-engagement) (Infrastructure, X growth): 300K Views in one day
- [Truflation: Founder voice: Truflation's CEO posts beat brand posts 2.3x](https://www.moicdigital.com/cases/truflation-ceo-thought-leadership) (Infrastructure, Founder thought leadership): 2.3x Engagement rate vs. brand posts
- [LOBSTR: LOBSTR on X: nearly 1M impressions in the first 15 days](https://www.moicdigital.com/cases/lobstr) (Infrastructure, X growth): Nearly 1M Impressions in the first 15 days
- [mETH Protocol: 39,000 livestream views and 40,000+ article impressions for mETH](https://www.moicdigital.com/cases/meth-protocol) (DeFi, Articles & livestreams): 39,000 Livestream views
- [Rayls: Repositioning Rayls as 'The Blockchain for Banks'](https://www.moicdigital.com/cases/rayls-narrative-building) (Infrastructure, Narrative)
- [Aquarius: Reclaiming Aquarius' voice on X, starting with a 20x day](https://www.moicdigital.com/cases/aquarius) (DeFi, X growth): 20x Impressions in one day vs. the day before
- [BullBity: BullBity: from zero to 3,000+ daily active users in six months](https://www.moicdigital.com/cases/bullbity) (Infrastructure, Community): 0 → 3,000+ Daily active users in six months

## Blog

### [Sales](https://www.moicdigital.com/blog/topic/sales)

- [#2 - Why we built an Intelligence squad (and what it has to do with Onchain Finance)](https://www.moicdigital.com/blog/why-we-built-an-intelligence-squad-(and-what-it-has-to-do-with-onchain-finance)): Why MOIC built an Intelligence Squad: executing faster is no longer enough without knowing where to go, which opportunities matter and who needs to be influenced.

### [Marketing](https://www.moicdigital.com/blog/topic/marketing)

- [#7 - How institutional distribution works in RWA infrastructure (lessons from Centrifuge project)](https://www.moicdigital.com/blog/7---how-institutional-distribution-works-in-rwa-infrastructure-(lessons-from-centrifuge-project)): For institutional audiences, social distribution is a credibility function, not a reach function: content precision sets the ceiling on distribution.
- [#6 - Why B2B onchain finance companies need a strategic marketing & sales partner](https://www.moicdigital.com/blog/6---why-b2b-onchain-finance-companies-need-a-strategic-marketing-sales-partner): What is the biggest marketing challenge for an Onchain Finance company in today’s highly competitive market? Differentiation.
- [#5 - How the LinkedIn algorithm works in 2026 (And how to use it in your B2B strategy)](https://www.moicdigital.com/blog/5---how-the-linkedin-algorithm-works-in-2026-(and-how-to-use-it-in-your-b2b-strategy)): LinkedIn is a core B2B channel for reaching decision-makers and building trust across the buying journey. How its algorithm works in 2026, and how to use it.
- [#3 - The organic content strategy to win on Social Media](https://www.moicdigital.com/blog/3---the-organic-content-strategy-to-win-on-social-media): MOIC’s Five Pillars Framework for organic content: one content pillar for each stage of the customer journey, and how to get five posts out of one idea.
- [Why Most Web3 Projects Fail to Position for Institutional Adoption](https://www.moicdigital.com/blog/stablecoins-projects-position-themselves-copy): Most Web3 projects miss institutional adoption not for weak products, but for positioning institutions cannot read: regulatory ambiguity, opaque governance, jargon.
- [Why Storytelling Alone Doesn't Build Narrative in Web3](https://www.moicdigital.com/blog/storytelling-alone-build-narrative-web3): Storytelling and narrative are not the same in Web3. Narrative is what the market repeats about a protocol, built through distribution, measurement and refinement.
- [Why Positioning Is a Founder Problem in Web3](https://www.moicdigital.com/blog/positioning-founder-problem-web3): Positioning in Web3 is a founder problem: category, narrative and audience are founder-level calls. Delegated, it drifts into content no one repeats.
- [How Different Web3 Narratives Compete for Market Attention](https://www.moicdigital.com/blog/how-different-web3-narratives-compete-market-attention): Web3 narratives compete for attention through substitution, complementarity and inheritance. Reading which one is at play is foundational to positioning.
- [How Narrative Is Built and Distributed in Web3](https://www.moicdigital.com/blog/how-narrative-built-distributed-web3): Web3 narrative is built in a loop: make claims, distribute them, measure what the market repeats. It becomes real when the market echoes it unprompted.
- [Community, Narrative, and the Real Drivers of Web3 Growth](https://www.moicdigital.com/blog/community-narrative-real-drivers-web3-growth): Web3 growth runs on narrative, community and distribution as one system, and fails when teams misread which of the three is doing the work, or missing.
- [Why Product-Market Fit in Web3 Depends on Perception](https://www.moicdigital.com/blog/why-pmf-web3-depends-on-perception): Web3 product-market fit depends on perception: in open networks, how the market reads a protocol shapes who participates and whether that participation lasts.
- [Where Do Narrative and Social Media Fit in Web3 GTM?](https://www.moicdigital.com/blog/where-do-narrative-and-social-media-fit): In Web3 GTM, narrative and social media form the perception layer: narrative defines the protocol; X, Discord and Telegram distribute and test it in real time.
- [The Web3 Distribution Stack: X, Discord, Telegram & Beyond](https://www.moicdigital.com/blog/the-web3-distribution-stack): The Web3 Distribution Stack maps how decentralized ecosystems grow: X for narrative, Discord for coordination and Telegram for real-time communication.
- [Organic Growth vs Paid Growth in Web3 Ecosystems](https://www.moicdigital.com/blog/organic-growth-vs-aid-growth-in-web3-ecosystems): In Web3, organic growth comes before paid acquisition: narrative, community and product signal first. Paid distribution amplifies loops that already work.
- [Why Most Web3 Marketing Fails (and How Protocols Can Fix It)](https://www.moicdigital.com/blog/why-most-web3-marketing-fails): Most Web3 marketing fails on isolated campaigns instead of coordinated growth systems. Failed protocols buy attention; successful ones architect coordination.
- [How Web3 Projects Acquire Users: The Narrative → Distribution → Liquidity Loop](https://www.moicdigital.com/blog/how-web3-projects-acquire-user): Web3 projects acquire users through a loop of narrative, distribution and liquidity, not paid funnels. The projects that scale build loops, not campaigns.
- [What Is Web3 Marketing?](https://www.moicdigital.com/blog/what-is-web3-marketing): Web3 Marketing is the discipline that helps decentralized products acquire users, liquidity, and credibility across open digital networks such as X (Twitter), Discord, Telegram, and on-chain ecosystems.

### [Events](https://www.moicdigital.com/blog/topic/events)

- [#4 - 5 themes that defined Blockchain.RIO 2026](https://www.moicdigital.com/blog/4---5-themes-that-defined-blockchain.rio-2026): Blockchain.RIO 2026 (Aug 11–13) brought institutions, regulators and builders together to discuss the next phase of digital assets. Five themes stood out.

### [Onchain Finance](https://www.moicdigital.com/blog/topic/onchain-finance)

- [#1 - Is this the end of the Web3 era?](https://www.moicdigital.com/blog/1---is-this-the-end-of-the-web3-era): Web3 shaped how blockchain described itself for a decade. Whatever happens to that vision, it changed how the market thinks about digital ownership.
- [What Onchain Activity Really Says About Adoption](https://www.moicdigital.com/blog/onchain-activity-really-says-about-adoption): Onchain activity is not adoption. Transactions, volume and addresses can rise without real adoption, and the gap between the two is interpretation.
- [Why Stablecoins Became a Narrative of Financial Stability](https://www.moicdigital.com/blog/stablecoins-became-narrative-financial-stability): Stablecoins started as crypto trading tools. Their stability narrative was built over years of narrative and institutional work, with lessons for other categories.
- [How Liquidity Shapes Market Perception in Web3](https://www.moicdigital.com/blog/liquidity-shapes-market-perception-web3): In Web3, liquidity does not just follow narrative, it generates it: deep, persistent liquidity signals leadership; thin, mercenary liquidity, fragility.
- [What Token Activity Actually Signals to the Market](https://www.moicdigital.com/blog/token-activity-signals-market): Token activity rarely signals what it seems. Markets read volume and holder data through context, so metrics shared without interpretation send the wrong message.
- [Why Onchain Data Doesn't Speak for Itself](https://www.moicdigital.com/blog/onchain-data-speak-itself): Onchain data does not speak for itself: the same TVL or volume means different things in different contexts. Turning signal into perception takes interpretation.
- [How Institutional Attention Reshapes Narrative in Web3](https://www.moicdigital.com/blog/institutional-attention-reshapes-narrative): Institutional attention is reshaping Web3: categories institutions can evaluate, like stablecoins and tokenized assets, capture a disproportionate share.
- [How Hybrid (CeDeFi) Projects Shape Institutional Perception](https://www.moicdigital.com/blog/hybrid-projects-shape-institutional-perception): CeDeFi projects sit between centralized and decentralized finance, trading selective compromise for institutional legibility and a bridge to onchain rails.
- [How Stablecoin Projects Position Themselves for Institutional Trust](https://www.moicdigital.com/blog/stablecoins-projects-position-themselves): How stablecoin issuers position for institutional trust: Circle, Tether, MakerDAO and Ethena show different strategies across the Institutional Legibility Stack.
- [How Institutions Actually Perceive Web3 Projects](https://www.moicdigital.com/blog/institutions-perceive-web3-projects): Institutions judge Web3 projects on legibility, not technical merit: regulatory status, transparency, narrative clarity and an identified counterparty.
- [How Narratives Drive Attention and Market Cycles in Web3](https://www.moicdigital.com/blog/how-narrative-drive-attention-market-cycles): Web3 attention concentrates around a few dominant narratives that pull capital and builders. Market cycles are narrative cycles, not just price cycles.
- [How Narrative Cycles Drive Token Adoption in Web3](https://www.moicdigital.com/blog/how-narrative-cycles-drive-token-adoption): Token adoption follows narrative cycles, not product curves: emergence, consolidation, activation and saturation decide which tokens capture capital.
- [Why Liquidity Follows Narrative in Web3 Markets](https://www.moicdigital.com/blog/why-liquidity-follows-narrative-web3-markets): Liquidity follows narrative in Web3 because capital allocation is community-mediated: narrative decides which capital arrives, why, and whether it stays.


## Pages

- [Home](https://www.moicdigital.com/)
- [Services](https://www.moicdigital.com/services)
- [Cases](https://www.moicdigital.com/cases)
- [Blog](https://www.moicdigital.com/blog)
- [Contact](https://www.moicdigital.com/contact)

## Optional

- [Full text of the site](https://www.moicdigital.com/llms-full.txt): every service, FAQ answer, case and article in one file
- [Blog RSS feed](https://www.moicdigital.com/blog/rss.xml)