mETH Protocol More Than Just a Token
We positioned mETH as a next-gen staking protocol by turning technical features into narrative strength. Our strategy helped mETH transition from stealth to spotlight—turning innovation into recognition across the Ethereum ecosystem.
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Background
mETH is a DeFi Protocol built to enhance how we stake and restake Ether (ETH) on Ethereum, and leverage yield-assets to an institutional level. What sets them apart? It’s all about the ability to offer both liquid staking and restaking, giving users a chance to generate additional rewards and integrate in a secure way with other DeFi products through its unique dual token approach. mETH provides all this while backed by Mantle, one of the largest players in Ethereum DeFi, and enjoying of its treasury (Mantle's Community Treasury).
The MOIC team, led by the co-founder Pedro Veiga, had already been posting about mETH, sharing insights into the protocol's potential. That’s what caught the attention of the mETH team and led to us working together.
The Challenge
When we first got involved, mETH Protocol had a strong foundation, but it was still flying under the radar for many. Their product was great, but they hadn’t quite found the spotlight it deserved. The task at hand was to take their solid concept and get it in front of the right eyes, while also making sure their message resonated with both regular users and institutional players. They needed content that explained their value in simple terms, built trust, and showcased the bigger picture of their product beyond the basics of liquid staking.
The MOIC Approach
Our approach was straightforward but crucial: connect with the community, get them excited, and build a narrative around mETH that was about features and the bigger movement it was a part of. We started with content that highlighted mETH's unique proposal on the staking ecosystem, highlighting why it wasn’t just another liquid staking token but a vertically integrated solution with a unique dual-token structure and institutional focus. Articles like "High-Grade, Pure Yield: Why mETH Protocol Got Us Hooked" became essential pieces, shining a light on mETH’s innovation.
To make sure people understood the depth of the protocol, we used livestreams and AMAs to engage directly with the community. These live sessions gave us the chance to dive deep into the technical aspects of mETH and field real-time questions, giving viewers a better understanding of what the platform offered. It worked, as viewership numbers soared, and we built a more informed community.
Additionally, we jumped into relevant conversations, riding the wave of trending topics, and used amplification tactics like retweeting or quoting their posts to keep mETH in the conversation. This helped expand their reach and visibility during crucial moments.
Results
The results spoke for themselves:
• Livestreams and AMAs: Our five livestreams were a hit, with the sessions racking up 39,000 views. These live events were great at building a deeper connection with mETH's audience and sparking curiosity.
• Articles: The four articles we put out hit 40,000+ impressions combined, and not only, but engaged an audience that was genuinely interested in learning more about mETH’s staking innovations.
• Engagement and Amplification: Beyond articles and livestreams, our approach to amplifying mETH's major milestones also helped fuel growth. By connecting mETH to broader trends, we increased their visibility and helped establish them as a top player in the staking space.
Here are a couple of highlights:
From Tactics to Standards
What we learned through this process is that consistency and timing are key. Livestreams became a regular thing, with more people tuning in every time. It became a pilar of mETH’s content strategy. Articles were made to create conversations and offered value by diving deep into why mETH was more than just another staking platform, helping the protocol to share its value proposal seamlessly.
Takeaway
What mETH has achieved is: positioned themselves as a leader in Ethereum’s staking ecosystem. By strategically engaging with their audience and telling a bigger story about staking, restaking and why mETH is so unique, we helped them go from a solid product to a name people now recognize and trust. The result? mETH is on the right path to become a driving force in the conversation around Ethereum staking.
