Pre-TGE campaign Tanssi Network
We helped Tanssi prime its ecosystem for TGE by aligning its voice across platforms, shaping consistent narratives, and turning its product into a story users wanted to follow and share.
New followers in 4 months
Engagement rate in pre-TGE phase
Category
Service
Context and Challenge
Tanssi Network is a modular blockchain infrastructure platform built to make launching decentralized appchains easy, fast, and secure. It promises Ethereum-grade security with its own decentralized stack (validators, sequencers, RPCs, indexers) but with full customizability for projects.
Core Challenge:
• Build trust and demand before launching its token ($TANSSI).
• Educate users and builders on how Tanssi works.
• Stress-test its network in real conditions.
• Distribute the token fairly and meaningfully.
• Onboard users, developers, partners for mainnet.
• Bridge technical complexity for a broad crypto audience.
Make sure that by the TGE on July 9th 2025, Tanssi would have a large, engaged, educated community and a validated product.
Explaining Tanssi's Key Terminologies
Let’s Forkin’ Dance (LFD):
• Gamified testnet campaign split into seasons.
• Combined on-chain and off-chain quests with storytelling.
Tanssiland:
• The fictional universe where campaigns took place.
• Characters like Forkie and Coco added a cohesive brand narrative.
Groove Builders:
• Merge-style mini-game in LFD S2.
• Required strategy and collaboration, integrating real project participation.
Forkie Tickets & Coco Gems:
• Reward and progression currencies.
• Incentivized consistency and standout contributions.
Dancer / Forkstar / Forkin OGs:
• Contributor role tiers, reflecting engagement level and leadership.
Strategy
Strategy Overview
Tanssi executed a multi-phase strategy designed as a full funnel:
1. Awareness → Large-scale gamified testnets.
2. Onboarding and Education → Interactive quests with storytelling.
3. Retention and Activation → Contributor programs, community events.
4. Conversion → Community sale, airdrops, pre-TGE farming, CEX listings.
The approach was to split community growth into clear phases, each with tailored incentives:
• Gamified testnet campaigns (Let’s Forkin’ Dance S1 and S2)
• Community-first token sale
• Structured contributor program (Journey to Mainnet)
• Targeted airdrop campaign
• Exchange and wallet integrations close to TGE
It aligned incentives at every step, bringing in general users, advanced contributors, builders, and operators.
Phases in Detail:
• Let’s Forkin’ Dance S1 → Awareness + initial stress-test
• LFD S2 → Deep engagement + scaling education
• Community Sale → Conversion + pricing signal
• Journey to Mainnet → Contributor onboarding + role development
• Pre-TGE Campaigns → Liquidity + user acquisition
Key strategic elements:
Gamification as onboarding
• Used storytelling, quests, competitions to pull in non-technical users.
• Created a sense of progression, investment, and shared culture.
• Built a narrative universe (“Tanssiland”, “Forkie”, “Groove Builders”) to unify experience.
Segmented rewards & roles
• Tailored incentives for different audiences (general users, builders, block producers, content creators).
• Avoided "one-size-fits-all" farming abuse.
Contributor funnel
• Structured role-based progression (Dancer, Forkstar, OGs) to turn casual users into active promoters.
Multi-platform orchestration
• Galxe, Guild, Discord for contributor management.
• Wallet integrations (OKX, Bitget).
• Exchange partnerships for liquidity and exposure.
Proof of technical robustness
• Stress-tested sequencers, staking flows, chain registration.
• Registered thousands of chains pre-mainnet.
• Vaults on Symbiotic ($413.92M TVL) showing real usage.
Clear value communication
• Constantly tied participation to eventual utility: staking, governance, service payments.
Detailed Timeline and Execution
Mid/2024–Late/2024: Let’s Forkin’ Dance Season 1
Context:
• First incentivized testnet campaign.
• Over 100,000 participants worldwide.
• More than 4 million testnet transactions.
• Registered 3,000+ chains on Dancebox testnet.
Objective:
• Kickstart community awareness and onboarding.
• Stress-test Dancebox testnet.
Actions:
• Massive gamified campaign with storytelling.
• Interactive off-chain quests via Tanssi MiniApp.
• On-chain participation: staking, chain registration.
Results:
• Onboarded a massive early community.
• Validated core infrastructure under heavy load.
• Created early cultural touchstones (Forkie, Coco).
Incentives pools:
• Stress-tested sequencers, staking flows, chain registration.
• Registered thousands of chains pre-mainnet.
• Vaults on Symbiotic ($413.92M TVL) showing real usage.
January–May/2025: Let’s Forkin’ Dance Season 2
Context:
Campaign Dates:
• Launched January/2025
• Closed May 8, 2025, leaderboard finalized May 13, 2025
• Second, larger-scale gamified testnet campaign.
• Over 120,000 participants from 100+ countries.
• 4.5 million quests completed.
• 35,000 unique wallets interacting.
• Daily active peaks of 25,000 users.
Objective:
• Deepen community education and technical familiarity.
• Test new infrastructure features like sequencer syncing.
• Expand operator onboarding at scale.
Actions:
• Introduced three themed “islands”:
• LFDegen District: narrative and off-chain quests.
• Forktified Island: staking, chain registration, sequencer syncing.
• Builder’s Bay: Groove Builders merge-style game with integrated projects.
• Delivered daily quests, live updates, and story progression.
Results:
• Large, global, recurring user engagement.
• Stress-tested advanced infra modules.
• Increased operator readiness ahead of mainnet.
Incentives:
• 10M $TANSSI total.
• 70% to Tanssians (Leaderboard tiers):
• Forkin’ Star (1–100): 14K each.
• Dancer, Rising Rhythm, Groove Mover, Aficionado, Newbie Star (scaled rewards).
• 30% to Network Operators:
• Forkin Operator (2M across 74 projects, ~27,027 each).
• Groove Builder (1M across 55 projects, ~18,182 each).
March/2025 – Let’s Forkin’ Launch (Community Sale)
Context:
• Community-first token sale at parity with previous private round.
• Valued at $0.045/token ($45M FDV).
• Designed to convert early engaged users to committed token holders
Objective:
• DSeed early committed token holders.
• Build strong price anchoring pre-TGE.
Actions:
• Community sale matching Moondance Labs’ last private round valuation.
• Issued NFTs (Proof of Forkin’ Legend) as receipts.
Results:
• 600+ contributors onboarded as early holders.
• Locked in committed supporters for governance and advocacy.
Incentives:
• $1M sold at $0.045/token.
• NFTs as verifiable proof of participation.
May/2025: Journey to Mainnet Contributor Program (Including Final Public Testnet)
Context:
• Umbrella program for onboarding contributors and running the final public testnet.
• Integrated Symbiotic’s Ethereum-backed restaking for real staking security.
• Served as the last major preparation before mainnet launch.
• Platforms used: Galxe, Guild, Discord.
Objective:
• Formalize contributor funnel with clear progression and incentives.
• Reward content creators, educators, designers.
• Validate infrastructure in a production-like environment with restaking.
Incentives:
• Launched Journey to Mainnet program combining:
• Contributor onboarding via structured roles.
• Role progression: Dancer L1–L3, Forkstar, Forkin OGs.
• Skill-based roles: Creatooor, Desigooor, Memooor, Educatooor, Translatooor, Supportooor.
• Progression systems using Coco Gems (consistency) and Forkie Tickets (impact).
• Ran Final Public Testnet with:
• Sequencer syncing, staking quests.
• Symbiotic integration for restaking security.
• Operator recruitment and testing in real conditions.
Results:
• 15M $TANSSI allocated.
• Up to 13M for general contributors (content, design, education, support, events).
• Up to 2M for Forkfluencers (amplification).
• 20,000 spots available.
• Strengthened security, technical readiness, and community leadership.
Final Phase Incentive:
• 15M $TANSSI allocated.
• Up to 13M for Tanssians (content, design, education, support, events)
• Up to 2M for Forkfluencers (creators with reach)
• Ran on Galxe, Guild, Discord
June/2025 – Pre-TGE Exchange & Wallet Campaigns
Context:
• Final marketing push to build liquidity and user acquisition.
• Targeted wallet users for easy onboarding.
• Leveraged partner platforms for global reach.
Objective:
• Seed real user wallets ahead of TGE.
• Build hype, lists, and liquidity on exchanges and wallets.
Actions:
OKX Campaign
• Pre-TGE farming
• 2,000,000 $TANSSI reserved
• Campaign ended June 10, 2025
• Activities: connect wallet, complete quests in Groove Builders
Bitget Wallet Campaign
• Simple farming mechanic
• 666 $TANSSI (~$40) reward per eligible user
• Eligibility: Wallet balance ≥$10
• Focus on easy onboarding (no fees, no points)
July/2025: TGE and Listings
Context:
• Culmination of all pre-launch campaigns and community building.
• Aligned with exchange listings for maximum impact.
Objective:
• Ensure liquidity and trading readiness.
• Deliver on promises of fair distribution and accessibility.
TGE DATE : July 9, 2025
Actions:
• Listings on Bybit, Gate, MEXC, Kraken, Binance Alpha.
• Binance Alpha:
• Spot trading July 9, 2025 at 11:05 UTC.
• Futures trading 11:30 UTC.
• Airdrop claims via Alpha Points system.
Results:
• Successful multi-platform launch.
• Widespread token accessibility across major CEXs.
Symbiotic Vaults TVL
• $413.92M in vaults on Symbiotic supporting Tanssi’s ecosystem at TGE
Results Summary
• ~200,000+ cumulative participants across both LFD seasons
• >8 million testnet transactions
• 3,000+ registered chains on Dancebox
• $6M strategic round in 2024
• $1M community sale in January/2025
• 35,000 unique wallets in LFD S2
• 15M $TANSSI allocated via Journey to Mainnet
• 413.92M TVL in Symbiotic vaults at TGE
• Exchange partners: Binance, Bybit, Gate, MEXC, Kraken
• Wallet integrations: OKX, Bitget
• Technical partners: Symbiotic
Insights
• Phased approach works: Each phase met a funnel goal (awareness → onboarding → activation → conversion).
• Gamification builds retention: Long quests, leaderboards, narrative keep people coming back.
• Segmented rewards = quality participation: Avoids single-type farming and attracts real builders.
• Contributor programs build community ownership: Roles, points, tickets encourage sustainable work.
• Cross-platform integration: Galxe, Guild, Discord enable complex but trackable campaigns.
• Pre-TGE farming campaigns: OKX and Bitget built lists of real users.
• Partnerships amplify reach: Exchanges for liquidity, Symbiotic vault TVL as social proof.
• Create your own culture: Using characters, terms (Forkie, Coco, Groove Builders) builds a shared language and universe that’s hard to replicate elsewhere.
