Truflation the best way to spread the truth
Truflation is a key partner project where we built trust and experimented with different strategies to effectively reach and grow their target audience. Given the diverse audience, we tailored content to engage both DeFi and TradFi communities, addressing varying levels of knowledge and interests.
Truflation is a key partner project where we built trust and experimented with different strategies to effectively reach and grow their target audience. Given the diverse audience, we tailored content to engage both DeFi and TradFi communities, addressing varying levels of knowledge and interests.
300k
Views in one day
80k
80k
Highest-reaching reply
Category
Community Engagement & Reply Tactics
Community Engagement & Reply Tactics
Service
Social Media Growth Strategy
Social Media Growth Strategy
Content Structuring
Content Structuring
Content Structuring
Content Structuring
CEO Profile Case Study: Stefan Rust
Objective: Elevate Stefan Rust’s personal profile as a thought leader in decentralised economic data, aligning his voice with Truflation’s mission and building authority across macro, DeFi, and digital assets audiences.
Objective: Elevate Stefan Rust’s personal profile as a thought leader in decentralised economic data, aligning his voice with Truflation’s mission and building authority across macro, DeFi, and digital assets audiences.
Goals
• Position Stefan as a credible and visionary leader in the decentralised data economy.
• Increase trust in Truflation through consistent, personal storytelling.
• Drive awareness and discussion around key economic narratives (inflation, monetary policy, crypto-native alternatives).
• Cross-pollinate audiences between Truflation’s brand and Stefan’s thought leadership
• Position Stefan as a credible and visionary leader in the decentralised data economy.
• Increase trust in Truflation through consistent, personal storytelling.
• Drive awareness and discussion around key economic narratives (inflation, monetary policy, crypto-native alternatives).
• Cross-pollinate audiences between Truflation’s brand and Stefan’s thought leadership
• Position Stefan as a credible and visionary leader in the decentralised data economy.
• Increase trust in Truflation through consistent, personal storytelling.
• Drive awareness and discussion around key economic narratives (inflation, monetary policy, crypto-native alternatives).
• Cross-pollinate audiences between Truflation’s brand and Stefan’s thought leadership
Strategy
Narrative Design
We built Stefan’s content strategy around three core pillars:
We built Stefan’s content strategy around three core pillars:
• Vision & Mission: Framing Truflation as a long-term solution to broken economic data.
• Economic Commentary: Clear takes on inflation, policy moves, and macro signals.
• Cross-Media Sync: Aligning with external articles, podcasts, and appearances to amplify reach and credibility.
• Vision & Mission: Framing Truflation as a long-term solution to broken economic data.
• Economic Commentary: Clear takes on inflation, policy moves, and macro signals.
• Cross-Media Sync: Aligning with external articles, podcasts, and appearances to amplify reach and credibility.
• Vision & Mission: Framing Truflation as a long-term solution to broken economic data.
• Economic Commentary: Clear takes on inflation, policy moves, and macro signals.
• Cross-Media Sync: Aligning with external articles, podcasts, and appearances to amplify reach and credibility.
Platform Execution
• Vision & Mission: Framing Truflation as a long-term solution to broken economic data.
• Economic Commentary: Clear takes on inflation, policy moves, and macro signals.
• Cross-Media Sync: 2–3 high-impact posts per week, focused on quality over quantity.
• Vision & Mission: Framing Truflation as a long-term solution to broken economic data.
• Economic Commentary: Clear takes on inflation, policy moves, and macro signals.
• Cross-Media Sync: 2–3 high-impact posts per week, focused on quality over quantity.
• Vision & Mission: Framing Truflation as a long-term solution to broken economic data.
• Economic Commentary: Clear takes on inflation, policy moves, and macro signals.
• Cross-Media Sync: 2–3 high-impact posts per week, focused on quality over quantity.
Key Content Highlights
Visionary Thread
Performance: +250% above avg. engagement, reshared by Truflation and KOLs in DeFi data
Performance: +250% above avg. engagement, reshared by Truflation and KOLs in DeFi data
Macro Deep Dive
A breakdown of key economic distortions and how onchain data solutions can restore transparency.
Used by the Truflation team as a reference for newsletter and PR pitch decks.
A breakdown of key economic distortions and how onchain data solutions can restore transparency.
Used by the Truflation team as a reference for newsletter and PR pitch decks.
Ecosystem Cross-Reference
Aligning Stefan’s voice with podcast appearances and media coverage.
Created coherence between personal and brand voice, reinforcing multi-channel authority.
Aligning Stefan’s voice with podcast appearances and media coverage.
Created coherence between personal and brand voice, reinforcing multi-channel authority.
Results After First Week
• +36% increase in profile visits.
• Higher engagement quality: comments from macro analysts, DeFi builders, and founders.
• Stefan’s posts outperformed Truflation brand posts by 2.3x in engagement rate.
• Content was repurposed into newsletter highlights, website quotes, and investor collateral.
• +36% increase in profile visits.
• Higher engagement quality: comments from macro analysts, DeFi builders, and founders.
• Stefan’s posts outperformed Truflation brand posts by 2.3x in engagement rate.
• Content was repurposed into newsletter highlights, website quotes, and investor collateral.
• +36% increase in profile visits.
• Higher engagement quality: comments from macro analysts, DeFi builders, and founders.
• Stefan’s posts outperformed Truflation brand posts by 2.3x in engagement rate.
• Content was repurposed into newsletter highlights, website quotes, and investor collateral.
Lessons and Next Steps
• Stefan's voice drives trust. Personal profiles outperform brand posts when communicating vision..
• Consistency is key. Even 2–3 posts/week created a growing base of followers engaging on serious topics..
• Next phase: Expand into short video commentary, podcast clips, and data visual threads.
• Stefan's voice drives trust. Personal profiles outperform brand posts when communicating vision..
• Consistency is key. Even 2–3 posts/week created a growing base of followers engaging on serious topics..
• Next phase: Expand into short video commentary, podcast clips, and data visual threads.
• Stefan's voice drives trust. Personal profiles outperform brand posts when communicating vision..
• Consistency is key. Even 2–3 posts/week created a growing base of followers engaging on serious topics..
• Next phase: Expand into short video commentary, podcast clips, and data visual threads.
Deep dives about crypto marketing and strategy
@ 2025 - Moic Digital
Deep dives about crypto marketing and strategy
@ 2025 - Moic Digital
Deep dives about crypto marketing and strategy
@ 2025 - Moic Digital