Driving growth to Vest Exchange
Vest Exchange is a decentralized perpetual futures platform focused on simplifying DeFi trading. We manage their X (Twitter) presence to expand brand visibility and convert attention into action.
Increase in reposts
Increase in post volume
Category
Service
Introduction
Context and Challenge
In the highly competitive DeFi market, Vest Exchange aimed to move beyond initial awareness to cultivate sustained community engagement and active user acquisition. While Vest consistently delivered a strong product, their social media approach, particularly on X, required a more strategic and data-driven focus for long-term growth.
The Challenge: To transform Vest's X presence into a dynamic platform that consistently engages its community, attracts new users, and solidifies its position as a go-to leader in DeFi perpetuals.
For a transparent view of Vest Exchange's operational success, key metrics like Total Value Locked (TVL), trading volume, and Open Interest are publicly verifiable on this Dune Dashboard, done by MOIC: Vest Exchange Analytics
There’s also a detailed version of X (Twitter) metrics on this sheet: Vest Exchange Overall X Metrics
Our Strategic Approach – The Why
Our X strategy, initiated on April 7th, 2025, was built on three core pillars, each designed for a specific and measurable impact:
Educational Content
• What: Simplified complex DeFi concepts, clearly explained Vest's unique trading features, and articulated its competitive advantages within the market.
• What: To lower the barrier to entry for new users, deepen understanding for existing traders, and build confidence in Vest's platform. Clear, concise education directly drives adoption and informed trading.
Performance & Milestone-Driven Content
• What: Celebrated Vest's key achievements, such as reaching significant trading volume milestones, TVL growth, and announcing new market listings.
• What: To build immediate trust, showcase the platform's verifiable success, and generate positive momentum. Quantifiable achievements act as powerful social proof, attracting new users and reinforcing loyalty.
Proactive Community Engagement
• What: Actively monitored comments, answered user questions, and participated in broader DeFi industry discussions.
• What: To foster genuine user loyalty, gather direct community feedback, and establish Vest as a knowledgeable thought leader.
Direct interaction cultivates a strong, sticky community and enhances brand reputation.
Tangible Results: X Growth (Year Start - July 10th, 2025)
Our targeted strategy, beginning April 7th, significantly elevated Vest Exchange's X performance. Here's a summary of key metrics for the period, highlighting the impact since our intervention:
Visual Insights from Our Analytics
• Impressions Surge: While a significant impressions spike occurred in late Feb/early March (pre-engagement), our strategy established consistent, elevated performance from April 7th onwards. The daily chart shows peaks exceeding 25K impressions in early June, directly correlating with successful content.
• Sustained Engagement: The engagement rate consistently climbed from April 2025 onwards, frequently hitting above 8% and even 15% in May and June, a marked improvement. Similarly, profile clicks, while showing a pre-April spike, demonstrated strong, sustained activity throughout our engagement, indicating consistent user interest.
• Follower Growth: The follower count, approximately 39K in January, saw a healthy and consistent increase from April onwards, reaching 41.51K by July. The cumulative graph clearly shows this steady upward trend.
Examples of High-Impact Posts (Standard Content)
Our strategy utilized "standard" but highly effective content types to drive engagement:
New Market Listing: $HYPE (May 30, 2025)
• Engagement: 15K Views, 37 Comments, 40 Reposts, 220 Likes.
• Why it worked: Direct product news, highlighting new trading opportunities ($HYPE with 5x leverage), and a clear call to action (trade and earn points). This type of announcement is critical for engaging traders and attracting new liquidity.
Cumulative Volume Milestone: $800M (June 18, 2025)
• Engagement: 3,035 Views, 31 Comments, 19 Reposts, 172 Likes.
• Why it worked: Celebrating a significant financial milestone (surpassing $800M cumulative volume) provides strong social proof, builds trust, and showcases the platform's rapid growth and user adoption.
Connecting the Dots: Social Media to Exchange Performance
A robust and engaged X presence is critical for a DeFi exchange. Our strategic social media efforts:
• Drive Awareness & Onboarding: Leading more users to discover and explore Vest Exchange's platform.
• Build Trust & Credibility: By consistently showcasing the platform's stability, features, and milestones.
• Reinforce Operational Strength: Encouraging users to verify Vest's robust performance through publicly available on-chain data.
Key Operational Metrics (Verifiable on Vest's Dune Dashboard)
Total Value Locked (TVL): On July 10th, 2025, Vest's TVL was $1.442M.
• Why it matters: Higher TVL indicates deep liquidity, essential for efficient trading, and strong user confidence in the platform's reliability.
Perpetual Volume: Cumulative volume reached $927.03M by July 10th, 2025, with exponential growth throughout 2025.
• Why it matters: Consistent volume growth signifies increasing user adoption and active trading, confirming a healthy and vibrant exchange.
Open Interest: Tracks the total value of outstanding perpetual contracts.
• Why it matters: Growing open interest reflects increased market activity and confidence in Vest Exchange's trading environment, indicating a thriving ecosystem.
Conclusion
Our strategic social media management fundamentally transformed Vest Exchange's X presence. By prioritizing clear educational content, celebrating performance milestones, and engaging proactively from April 7th, 2025, we achieved remarkable growth in key metrics like engagement rate, replies, and organic reach. This surge in visibility and interaction directly contributed to Vest Exchange's impressive operational growth in TVL and trading volume, solidifying its position as a leading decentralized perpetuals platform.
Peak concurrent listeners
400
Peak concurrent listeners
400