Results
4,000+
Daily active users, 100% organic
7,000+
Founders Club members onboarded
US$1M+
Transacted in the app before the Visa card launch
550,000+
People reached on Instagram
12,000+
Instagram profile visits
0.38%
Average CTR to the website
The brief
Neobankless is a Solana-based fintech that gives Brazilians dollar yields, instant PIX transfers, better exchange rates through stablecoins and tokenized financial products in one app. For most Brazilians, DeFi still felt distant, technical and risky. The challenge was to turn that complexity into trust and usability, and to align brand, product and communication under one idea: money that is global, simple and bankless.
What we did
- Brand design
- Brand narrative and storytelling
- Organic content strategy
- Educational campaigns
- Advisory connections
The approach
MOIC worked with the founders from day one on a clear purpose (make DeFi part of everyday life), an intuitive product inspired by familiar fintech apps such as Nubank and Nomad, and humanized, educational communication showing that financial freedom is for everyone.
The work
