Results
11,080
NFT mints
15
Participating communities
634
Twitter Space listeners (400 peak concurrent)
45.4K
Views on the campaign post
10
Communities asking to join the next edition
The brief
Brazil has one of the most active digital communities in Latin America but is underrepresented in global Web3 narratives, with fragmented engagement and little localized marketing. Rayls, whose team has deep institutional roots in Brazil, launched its testnet exclusively to Brazilian users as a first step in bringing banks onchain. Brazil Onchain was built to rally the Brazilian community around that launch.
What we did
- Campaign narrative tied to Brazilian identity in Web3
- Free 'Brazilian Starter Pack' NFT minted on Solana with Superteam Brasil, unlocking early-adopter rewards
- Collaborations with partners including OKX, MetaMask, Bitget and Wormhole
- Super Spaces with key players from the Brazilian Web3 ecosystem
- 5 KOL activations and a Galxe quest
How it unfolded
May 28, 2025
TokenNation ticket giveaway
Rayls gives away a two-day ticket to TokenNation 2025 in São Paulo.
May 29, 2025
Campaign and mint launch
The campaign goes live with the Solana ticket mint for testnet rewards, and a Super Spaces is announced.
Jun 2, 2025
TokenNation teaser
A teaser for the Rayls 'Blockchain para Bancos' cart at TokenNation goes out, with the invite to the next day's Mega Spaces.
Jun 3, 2025
Mega Spaces
The Mega Spaces on the Brazilian crypto ecosystem runs at 18:30 BRT, with 634 listeners and a peak of 400.
The approach
The campaign combined a narrative about giving back to the Brazilian community, a free collectible as proof of participation, and collaborations with communities and projects Brazilians are co-creating. The NFT design, a 3D meme of a campaign character with caipirinha, Havaianas and football gear, aimed for local authenticity without clichés.
Delivered
- TokenNation 2025 ticket giveaway on X (May 28, 2025)
- Teaser for the Rayls 'Blockchain para Bancos' cart at TokenNation 2025
