Results
8.7%1.9×
X engagement rate
+959%
Replies (576 to 6.1K)
+1,186%
Reposts (373 to 4.8K)
17.7K6.6×
Likes on X vs. the previous period (+556%)
The brief
Vest Exchange is a decentralized perpetual futures platform focused on simple DeFi trading. The product was strong, but its X presence had not moved past initial awareness to sustained engagement and user acquisition in a crowded DeFi market.
What we did
- Management of the X account from April 7, 2025
- Educational content on DeFi concepts and Vest's trading features
- Milestone content on volume, TVL and new market listings
- Proactive community engagement and replies
- Public Dune dashboard tracking TVL, volume and open interest
How it unfolded
Apr 7, 2025
MOIC takes over X
MOIC starts managing the Vest Exchange account on X.
May 30, 2025
$HYPE listing
$HYPE goes live for trading with up to 5x leverage, announced with a video post.
Jun 18, 2025
$800M in volume
Vest passes $800M in cumulative volume, shared as a milestone post.
Jun 30, 2025
Vest 24/7 Markets
The post 'Introducing an entirely new equity perps trading experience: Vest 24/7 Markets' starts the move to Vest Markets.
Jul 10, 2025
Measured period ends
Cumulative volume stands at $927.03M on Dune when the measured period closes.
The approach
The content mixed education to lower the barrier for new traders, milestone posts as verifiable social proof, and active participation in comments and wider DeFi conversations. Output rose from 61 posts in the prior period to 383.
Delivered
- Detailed X metrics sheet, shared with the client
The work
