Playbook 01 ·
AI Content That Isn't Slop
A practical guide for B2B teams
This playbook is for B2B teams making content with AI. It's written for marketing and content leaders and for the designers and writers who work with them.
Your team already uses AI tools, and so does every competitor. Output went up quickly. Buyers now see more content and remember less of it. Most of the sameness comes from decisions nobody made, so most of this playbook is about making those decisions earlier.
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What you'll take away
- A clear way to talk about original, repertoire and copy with your team.
- A production model where quality is decided before generation.
- Tools you can use this week: a prompt brief, a peer review routine and a diagnostic.
Inside
- Preface and foreword
- Everyone Got Faster at the Same Time
- Why AI Makes Every Brand Sound the Same
- Copy, Repertoire or Original: Which One Are You Shipping?
- Write Your Taste Down So the Team (and the AI) Can Use It
- Tools: brief, peer review and diagnostic
- Working with MOIC
By Ricardo Dourado · 30 pages · PDF
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