Reports ·
The definitive Web3 marketing recap of 2025
We tracked every major narrative, campaign, and market shift over 12 months: AI agents reaching $10B, presidential memecoins, $19B liquidation cascades, Solana going after marketers, and the rise of onchain neobanks and crypto cards. A complete breakdown of what worked, what failed, and what comes next.
- 50+Major events covered
- 2026Predictions for what's next
Key findings
- According to The Block, cited in the report, DEX-to-CEX futures volume was 4.9% in December 2024 and nearly 21% by December 2025, with Hyperliquid as the main driver. (p. 52)
- MOIC presents Hyperliquid, a perpetuals DEX, as proof that revenue matters, citing $82M in revenue in the 30 days to December 9, 2025, and over $1B annualized. (p. 52)
- MOIC cites LOUDIO, a Solana SocialFi project that launched at $150K FDV and captured 60% of Crypto Twitter's mindshare before fading, as proof that mindshare is not the same as token value. (p. 31)
- MOIC concludes that airdrops are not dead but their meta has changed, citing Neutrl, whose TVL nearly doubled to close to $200m after it launched points on a working product. (p. 95)
What it covers
- 4 quarters analyzed
- 50+ major events covered
- 2026 predictions included
Inside the report
- Introduction and 2024 Quick Review
- Q1: Post-Trump Era, Highs and Lows
- Q2: RIP Mindshare Meta
- Q3: Time for Revenue
- Q4: Turbulent End of the Year
- Expectations for 2026
- Expert Insights: Justin Vogel, Co-Founder of Safary
- MOIC Digital: 2025 in Review
By Pedro Veiga · 115 pages · PDF
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